Proposal Argument Essay Example | Topics and Well Written Essays - 750 words

Proposal Argument - Essay Example Indeed, such a twist of events has already been witnessed in Ohio in 2011 when a boy weighing two hundred pounds was taken away from his parental care and put in a rehabilitation home. Cleveland Weight authorities claimed the mother of the boy was putting the health of the boy at risk. The crucial question is whether parents should be held responsible for obese children. It is indisputable that the debate underlying the topic pertains to the question of nurture versus nature. Thus, in deciding whether parents should be held responsible for obese children, one should give considerations to the causes of obesity, questioning how large is the role of parents in making children obese. It is worth acknowledging that obesity is largely caused by dieting, among other factors that are informed by poor parental choices such as limited instillation for physical exercises in children lifestyles. Arguably, diet and lack of exercises are the major causes of obesity among children. Of all the abov e-mentioned factors, non-healthy eating is cited as the main cause of obesity, this is accounted for by the following reasons. According to Hellmich (56), people consume food without giving consideration to the number of calories in it. MacDonald’s meals comprise high amounts of calories that could, no doubt, result to obesity. For instance, Big Mac contains as significant as 500 calories, as well as 33 grams fat (Munger 1456). Even intriguing is the fact a large population of people are now consuming these kinds of foodstuffs. According to Hellmich (60), as significant as 80 percent of youths are overlooking the impact calories can have on their health by underestimating the amount of calories in their meals. This trend is attributable to the fact that many people prefer foodstuff with much sugar, fat and salt (Peta 34). During free times, many people would still opt to taking cookies and snacks. Besides that, most people watch television while eating these snacks. This crea tes a worrying situation since watching television fosters overeating. However, those opposed to the fact that parents should be held responsible for obesity of their children have asserted that there are various factors that cause obesity and which parents have no control over. This is particularly in reference to genetics. Indeed, according to Green and Hayakawa (503) genetic characteristics are considered to play an important role in triggering obesity incidences. Characteristics, such as high human appetite and slow rate at which a body carries out metabolic activities, are all determined by genes and as well as can be inherited. Under condition of food sufficiency, these two would work together and result in perfect obese conditions. Individuals found to consist of a gene associated with fat mass are considered more susceptible to obesity risks than those without the gene. Furthermore, obesity is associated with various syndromes, which are linked to genetic variations. These s yndromes include Prader Willi syndrome, Cohen Syndrome, Bardiet-Biedl Syndrome and MOMO syndromes. Of the People who experience obesity in their early ages, especially below ten, about seven percent contained one point of mutations in DNA. Studies have also pointed out that over eighty percent of children born to obese parents risked obesity by about 80 percent (Allison and Hayakawa, 506). Moreover, the hypothesis of the thrifty gene presupposes that

Social Policy - Diabetes Essay Example for Free

Social Policy Diabetes Essay Examine a contemporary social issue (which may or may not have been covered during the module) paying particular attention as to why this issue has become problematic and for whom. Also, consider what should be done about your chosen issue and any role that nursing/social work might have in dealing with it. A social issue can be defined as ‘social conditions identified by scientific inquiry and values as detrimental to human well-being’ (Manis 1976). I believe that a social issue can be anything that affects a person in a bad way and affects their standard of living. It could be something from a health problem to something to do with a financial issue within someone’s home. I am going to focus on the health of the public and have chosen to pay attention to the social issue of diabetes type 2. I am going to pay particular attention to why diabetes has become problematic in the community and for who it is causing a problem to. Type 2 diabetes occurs when the pancreas does not produce enough insulin to maintain a normal blood glucose level, or your body is unable to use the insulin that is produced (NHS Choices). You are likely to develop type 2 diabetes if you are over the age of 40, have a relative with the condition or are overweight. A person is normally thought to have type 2 diabetes if he or she does not have type 1 diabetes (insulin-dependent) or monogenetic diabetes (WHO). Patients that suffer from type 2 diabetes generally are given dietary guidance so that they can manage their blood sugar and they are also advised to take their blood sugar once a day to make sure that it is regular. Patients should also increase physical activity and control their weight. It is important that diabetes type 2 is controlled so that it doesn’t progressively get worse and lead to diabetes type 1 diabetes which would mean the patient would become insulin dependent. Diabetes type 2 is problematic for the patient as during everyday living they have to make sure they are aware of what they are eating and doing to make sure they control their own blood sugar to keep themselves healthy. A patient suffering from type 2 diabetes might feel self conscious at meal times as they may have to eat something different to the people they are dining with. This can cause the person’s self esteem to be decreased and they could be embarrassed to eat around other people as they might feel like they are being segregated from the group. A patient also has to exercise regularly which they might find difficult to fit into their lifestyle but in order to control their blood sugar effectively it should become an important part of their everyday life. It can also be problematic on the health costs. Current estimates suggest that direct health cost of diabetes accounts for 5% of the UK health cost (Payne, Barker 2010). This percentage doesn’t even include the full cost of the problem. There are also costs related to sickness from work, disability and more than 10% of hospital bed days. Since 1996 the number of people diagnosed with diabetes has increased from 1. 4 million to 2. 9 million. Most of these cases will be Type 2 diabetes, because of our ageing population and rapidly rising numbers of overweight and obese people. This suggests to us that the demands on the health service are going to increase which will therefore cost more money. These statistics also tell us that an increase in obesity is going to affect diabetes. Obesity is increasing in the UK such that over half the population are now overweight or obese. This has significant health consequences, causing an increase in the risk of diabetes (Payne, Barker 2010). The government have suggested that obesity is resulting in health costs increasing and life expectancy decreasing. One of the social consequences for a person that is obese or overweight is that they are seen negatively upon and discriminated against. This can happen in all situations in social environments and can affect a person in many different ways such as low self-esteem and depression. Obesity is causing an increase risk of diseases that are associated with it. This will also increase health costs as well as making the health of the public worse. If type 2 diabetes is not controlled then type 1 diabetes can develop. This is worse because the patient becomes dependant on insulin. It usually develops in the teenage years of someone’s life. This has to be given my subcutaneous injection (Payne, Barker 2010), this makes sure that the insulin levels are regular and forms the basis of dietary management. They will also have to regularly check their blood sugars. They will often need monitoring, assessment and treatment of cardiovascular risk factors because they have many features of metabolic syndrome. There are many different complications that are caused by diabetes. If you have diabetes, you are up to five times more likely to develop heart disease or have a stroke (WHO). When the blood glucose levels are increasing it results in the furring and narrowing of your blood vessels which may result in a poor blood supply to the heart. This can lead to a heart attack or a stroke. This doesn’t only put the patient’s life at risk but it also results in a huge cost on the NHS. It can also affect the patient’s family a friends hugely emotionally but also physically if they are in need of care after the event. It can change the patient’s life style dramatically. It is not only the blood vessels near the heart that are affected it is also the blood vessels in the nerves. This sometimes causes a tingling sensation in your limbs. If the nerves in the digestive system are affected a patient may experience nausea, vomiting, diarrhoea or constipation. This will make the patient’s life very uncomfortable. Blood vessels in the retina can become blocked or leaky, or can grow haphazardly. This prevents the light from fully passing through to your retina. If it is not treated, it can damage your vision (NHS Choices). If a patient doesn’t control their blood sugar levels they are very likely to develop serious eye problems. Having an annual eye check up with a specialist, an ophthalmologist, can help to see the signs of an eye problem sooner so that it can be treated. Another problem that diabetes can lead to in a blockage of the blood vessels in the kidney, this makes the kidneys work less efficiently. In very rare cases this can lead to kidney failure and the need for dialysis or even a kidney transplant. Another reason why diabetes affects people’s health and health costs is because 1 in 10 people with diabetes get a foot ulcer (WHO). Damage in the nerves of the foot can mean that small nicks and cuts are not noticed. They will not be noticed because the nerves are damaged the patient with these small cuts won’t feel the pain from them. If these small cuts are not noticed a serious infection can occur and it can lead to the development of a foot ulcer. If patients develop nerve damage they should check their feet every day and report any changes to a nurse or doctor. When a nurse is visiting a patient with diabetes they should look out for sores and cuts that do not heal as well as puffiness and swelling. There are always going to be other side effects to having diabetes but these are the most common. Another problem that diabetes can cause is an increased risk of a miscarriage or stillbirth. It is important that women that are pregnant are aware that they have diabetes so that the blood sugar level can be carefully controlled during the early stages of pregnancy. If it is not carefully controlled there is also an increased risk of the baby developing a birth defect (NHS Choices). Pregnant women with diabetes will usually have their antenatal check-ups in hospital or a diabetic clinic. As a nurse it is important we make sure pregnant women with diabetes are aware of this. This allows the care team to keep a close eye on the patient’s blood sugar levels and control your insulin dosage more easily, if you regulate your blood sugar using insulin. They will also be able to monitor the growth and development of your baby. Pregnant women are also at risk of having larger babies than normal which causes problems during the birth of the baby as well as the late stages of pregnancy. It can cause other problems to the mother during the birth such as ripping on the vagina or even to the stage they have to go through with a suzerain. All of these side affects cost the NHS money. This can be reduced by people eating healthier and exercising so that they do not form the illness of diabetes in the first place. One example of how much diabetes can cost health services is the Lucentis injection. This is a shot that helps to prevent people with severe diabetes going blind but it costs ? 1000. This is a huge amount of money when you put it into proportion to the amount of people that have diabetes in the UK. With around 5,000 new cases a year, NICE is reluctant to recommend the use of Lucentis for treating DMO, diabetic macular oedema (Global Diabetes Community). ‘A report by the NHS entitled Prescribing for Diabetes in England reported that over the last 5 years, the cost of drugs and treatments alone in order to treat people with diabetes had risen by 40% from ? 458.  6 million in 2004/5 to ? 649. 2 million in 2009/10’. These statistics tell us that the number of people in the UK with diabetes has risen. This could be due to the fact that the number of people that are obese in England has risen. The UK is the fattest country in Europe. The number of obese adults is forecast to rise by 73% over the next 20 years from to 26 million people, resulting in more than a million extra cases of type 2 diabetes, heart disease and cancer (Global Diabetes Community). The cost of diabetes in 2010 was 13. 750 billion pounds just for the year on the NHS. This cost includes the treatment, drugs, inpatients and outpatient appointments for diabetes type 1 type 2. There is also other services that are included into the treatment such as the social service. The amount of money that is spent on each type of diabetes for each different area of expenditure can be seen in appendix 1. The cost of in patients with diabetes is the greatest. This is due to the fact when diabetes gets so severe people need time in hospital to recover and be treated for other illnesses that diabetes has caused them. Type 1 diabetes cost 1. 802 billion pounds in 2010 where as diabetes type 2 diabetes cost 11. 718 billion pounds. This is due to the fact type 2 diabetes is more common in the UK. Although it can be controlled by changing your lifestyle it is not always diagnosed and therefore can cause more problems than if the patient was aware they had this condition. There should always be actions in place to try and decrease the number of people in the UK that have diabetes. Published in 2001, The National Service Framework for Diabetes contains nine standards for the provision of high quality diabetes services in what it recognised as a growing area of need. The prevention of type 2 diabetes will play a major part in this because if people are eating healthier and exercising more they are less likely to form diabetes type 2 but if they do people should be able to identify that they have diabetes in order for them to control their own condition. By controlling their own blood sugar they will be less likely to end up in hospital with another illness related to this condition. In order to do this the NHS want to see public awareness campaigns to communicate the seriousness of diabetes and its complications, the risk factors of type 2 diabetes (Young 2011) This should hopefully point the public in the right direction to whether they have diabetes so that they can seek help and advice in order to keep as healthy as possible in their everyday life. It is important that as nurses we give advice to our patients they importance of NHS checkups and healthy living so that patients with diabetes reduce the risk of illness. As a nurse health promotion is always important for any condition. Health promotion has evolved into an extremely broad sphere of activity encompassing health education, lifestyle and preventative approaches (Scriven, Orme 2001). As nurses we have to concentrate on improving the health of our patients and the public. One way in which we can promote health to our patients is while we are working alongside them in hospital is to provide structured information in preparation for stressful events (Macdonald, Bunton 1992). When a patient has diabetes it could mean that we give the patient information about how to manage this condition at home so that they live a healthy lifestyle. There is a lot of substantial evidence that suggests passing on information to the patient and communicating with them reduces anxiety and speeds up recovery time. More recently, the need to adopt more individualised, patient-centred approaches, incorporating a recognition of the importance of self-efficiency beliefs and the wider barriers to taking health action, has been widely recognised (Norton 1998). This could suggest that one patient may just need the advice to be told to them while another patient needs instructions on how to use this advice at home, maybe written down or extra support at home depending on the health and well-being of this particular patient. While I was on placement it was an important job to help the patients chose what they would like to eat the next day by filling in a menu. For a diabetic they would have different choices and then a pudding with less sugar in to the other patients. It was important that as a student nurse helping them I helped to promote the healthier options to all patients in order for them to eat a healthy balanced diet. This would not only mean that they would eat healthier while in hospital but it would also give the patients an idea of what to eat at home to have a balanced diet. The department of health also help to ensure that the public with diabetes are cared for to reduce health costs and to improve the public’s health. One way that they do this is to ensure that local authorities commission a fully funded health check programme and a follow-up action.

Why does organisation undertake market research?

Why does organisation undertake market research? 1) Why does organisation undertake market research? What methods could they use? 1) The collection, analysis and communication of market to assist decision making in marketing is market research. Methods of market research: 1) Primary research: primary research includes getting such data that is not already used by any other organisation. It is especially made to get answer of some specific question that an organisation wants to procure. To get primary data a business should carry out field research: Face-to-face interview- Interviewer gets information from people. (Example-by visiting different houses on different streets) Telephone interviews- Same question like face-to-face interview are asked although often shortly. Online survey- Using internet is prominent way of getting primary data and it is also less expensive than other sources to get primary data. Questionnaires: Questionnaires are sent in post to get the information. Advantage of primary search- A) up to date B) Specific to the purpose C) No other business has access to collected data Secondary data- includes data that is already available. This data has been collected by someone else for another purpose. Secondary research involves exploration of secondary sources of data. Source of secondary data can come from within the firm itself. This is also known as internal secondary data. External secondary data is data that has been published by other firm. Advantages of secondary data: A) Ease of access B) Low cost of acquire C) May answer research question Types of market research: 1) Quantitative research- Statistical basis gathers statistically valid, numerically measurable data Usually related to data on market-size, market shares and growth Sampling plays a key role Data is gathered through surveys Concerned with obtaining hard copy 2) Qualitative research Subjective and personal Concerned with finding out soft information Main purpose is to understand consumer behaviour, perceptions and attitudes Obtained by methods designed to get detailed responses e.g. interview Research topic are usually explored in some depth There are two main qualitative methods- A) Depth interviewing: In most business markets depth interviews are very important form of qualitative research. B) Depth discussion: Focus groups are the main stay of consumer research. Here several customers are bought in discussion. These groups encourage creative ideas from participants. Purpose of market research To gain an understanding of markets To identify changes in the market To improve market answers To gain an understanding of customers needs To reduce the risk and uncertainty To forecast market trends To provide a sound basis for marketing decision To support marketing planning Importance of market research Research is not only used for learning. It is also used to make good decision. While research is key to Decision Making. It does not always to be effective. Some time small efforts such as doing research on internet provide needed information. Marketing research is becoming more important day-by-day by which the firm can get more profits. By market research firm get know about their customer taste what the customer want how much they can pay for the product. By doing market research we get information about other products their pricing and what needs to be done for a good promotion. Conclusion: From above discussion we can say that market research is way to get information about the product, customer and market. There are couple of method for market research such as discussed above primary research and secondary research. In primary research data is collected by face-to-face interview, telephone interview, online survey and questionnaires.   Secondary research is data which is already gathered by someone for another purpose. There are two types of market research as discussed above quantitative research and qualitative research. There are two type of qualitative method depth interviewing and depth discussion. With help of market research firm can procure a lot of information about the market, products, promotion, and distribution and so on that can be very helpful in taking marketing 2) What are they major factors affecting the pricing strategy of firms? What is pricing? Pricing is a method adopted by firm to set price of their product. It usually depends on average cost of product. Different pricing methods place varying degree of emphasis on selection, estimation and evaluation of costs and market situation. What is pricing strategy? Pricing strategy is activities aimed at finding products optimum objectives, consumer demand, market, economic trend and product price, typically including overall marketing. 1) Internal factors- A) Marketing objective- There are some marketing objective given below- To set a price in aim to cover just variable and fixed cost of a product. To set such price that cultivates optimum profit. To decide the price of product in such a way that they can procure leadership in market share. To set high prices in order to get quality leadership in market. B) Marketing mix In marketing mix, there are especially two alternatives as given below 1) Price positioning- In this, an organisation decides the price of any particular product first and then they take other decisions of marketing mix. 2) Non price positioning- In this process,organstions dont decide price first they opt different kind of marketing mix tools because they think customers dont always go for products of low prices. They opt high prices product in aim to get optimum quality and to show prestige and dignity. 2) External factors: Market and demand factors- In this, the price of a particular product depends on demand of product in the market. If products demand is higher than price can be kept higher but on the other hand if demand is lower than price must be lower to attract a certain range of customers. Competition: Almost all marketing decision including pricing will include an evaluation of competitors offerings. The impact of this information on actual setting of price will depend on the competitive nature of market. Government regulations; There is some governmental regulation that applies in deciding the price of any particular product. Marketers cant be price dictators they have to follow some rules and regulations made by government. Government have decided a certain level of price limit that cant be crossed or overcome by any marketer. Conclusion:- From the above discussion we can conclude that pricing is method to set a price of product by a firm to get higher profit or to survive in market. Pricing strategy is activities finding product optium, consumer demand and market needs to set a price. There are several factor affect price decision internal and external factor. Internal factor include marketing objective and marketing strategy. External factors include nature of market, demand competition and government regulations. All these factors play a vital role in pricing strategy of firms. 3) What are the main criticisms against marketing? To what extent are these criticisms valid? Marketing have thousands of benefits but even after that it is criticized due to some reason. There are some common criticisms against marketing. Marketing encourage people to purchase what they do not need: Possibly the criticism most frequently made about marketing is that marketers are only concerned with getting customer to buy whether they want the product or not. As we will discuss, while many marketers are guilty of manipulating customers into making their mind to buy products which they dont need. The vast majority understand that undertaking such method will not lead to loyal customers and is unlikely to lead to longer term success. Marketers adorn product claim: Marketers are often criticized for exaggerating the benefits offered by their product. This is especially the case with part of marketing that engages in customer communication. Such as advertising and sale people. the most serious problems arise when product claim are seen as misleading customers into believing a product can offer a certain level of value but it was not. But few times there is a fine line between what a rational person should accept as a ‘reasonable exaggeration and which is considered as downright deceiving. Fortunately, many countries offer customers some level of protection from misleading claims since such business practise may subject the marketer to legal action. Again using this method is likely to lead to marketing failure as customers dont like anything and will likely not return the product. Yes I think criticism is valid in marketing because marketers only wants to sell the their products they dont want customer to satisfy with the product their mean of selling product is only selfishness they only want profit nothing more than it. In some countries customer cant claim product if he/she is not satisfied with product this is because in some countries people buy products for occasionally use after that the occasion they claim the product and get money   back due to this marketers dont want be loss so they kicked claim policy in some countries but by this customers are always think twice before buy product in that country where we cant claim product so by this some real claim are disclosed due to no claim policy by which customer are dissatisfy so criticism is valid up to   high level in marketing I think so. Conclusion:- From the above discussion we can say that market is seen as benefits to firm and society there are a number of criticisms against marketing like to create a need where there is no need, so much exaggeration about products and false promises to the customers in aim to just increase the sale. So up to some extent these criticisms are valid but not all are alike. Has Feminism Achieved its Goals? Has Feminism Achieved its Goals? This essay will assess the question: has feminism achieved its goals? The essay will outline the three strands of feminism. The first section focuses on Liberal feminism which asserts the idea that in order for feminism to achieve its goals it must create equality among men and women. The second section turns to socialist feminism that believes that the only way feminist goals can be achieved is with the overthrow of the capitalist system and that of patriarchy. The Third and final section analyses radical feminism that advocates the goal of political lesbianism. This essay will conclude that feminism has not achieved its goals, however Liberal feminists believe their aim for equality is achievable in the near future. Has Feminism achieved its goals? Feminism as an issue first became prominent in the 17th and 18th century in France and America. It was not until the suffragette movement of the 19th century that feminism was seen as important in Britain. The scholar Estelle Freedman compares first and second-wave feminism saying that the first wave focused on rights such as suffrage, whereas the second wave was largely concerned with other issues of equality, such as ending discrimination.  [1]  Feminism is a contested issue, therefore difficult to define, due to the fact that feminism has a directory of meanings, however the term feminism can be used to describe a political, cultural or economic movement aimed at establishing equal rights and legal protection for women. Within feminism there are many strands, the most important and commonly known strands are Liberal, Socialist, Radical and more recently Post-modernist. Within these strands there is an on-going argument of whether or not feminism has achieved its goals. Early feminism was heavily influenced by liberalism. Liberal Feminists main goal comes from the liberal idea of equality of opportunity, freedom for the individual. The idea that everyone, both men and woman deserve to be considered to be of equal worth. However these liberal feminists take into consideration that this is not the case in society. Their goal thus being to create a society consisting of a culture of equal rights. They believe that womans subordination is a product of stereotyping, for instance seeing a woman as a mother only. It is often implied that feminine behaviour is a weakness meaning that men are seen as the stronger part of society, creating this inequality. Friedan sees this as the feminine mystique which she refers to as a cultural myth.  [2]  This is the idea that woman see certain things as more important; for instance the need for security and love is typically seen as feminine, whereas success and superiority is typically seen as masculine. This assum ption thus disadvantages women and separates them from entering employment. Liberal feminists therefore dismiss the notion that biological differences make women less competent than men, and believe that societies socialisation patterns need to change, so that gender socialisation does not occur, in other words males and females need to distance themselves from stereotypical roles. As both men and women our humans, they should have the same type of freedom and rights. Wollstonecraft asserts this view claiming that the distinction of sex would become unimportant in political and social life  [3]   Liberal Feminists believe that they can achieve this goal of equality through reform, for instance laws against sex discrimination in employment secures equal opportunities for woman. Added to this, they have the belief that society should not be organised by gender, but as Mill puts it: according to the principle of equality  [4]  and that accidents of birth like the sex of the child should be irrelevant, thus suggesting that women should be open to all the aspects of society, just like men, having all the rights and liberties that men enjoy such as the right to vote. Liberal Feminism is an optimistic theory, and overall believes that the goals of feminism are progressing and that over time gender equality will become the norm. This progression can be seen through different rights such as the right to initiate divorce proceedings and the reproductive rights of women to make individual decisions on pregnancy. Thus they believe that the goals of feminism may not be achieved at this moment in time, but the changes in society mean that soon they will be. Liberal feminists have been criticised for this over optimism, they see the obstacles to equality as simply the prejudices of individuals or irrational laws, ignoring the possibility that there are deep seeded structures causing womens oppression, such as patriarchy. Socialist and radical feminists criticise liberal feminists stating that one needs to recognise the underlying causes of female subordination, and that it is naive to believe that changes in the law will be enough to bring equality. Instead, they believe that revolutionary changes are needed. Socialist feminists connect the oppression of women to Marxist ideas about exploitation, oppression and labour. They think unequal standing in both the workplace and the domestic sphere holds women down. Socialist feminists see prostitution, domestic work, childcare and marriage as ways in which women are exploited by a patriarchal system that devalues women and the substantial work they do. They focus their energies on broad change that affects society as a whole, rather than on an individual basis. They see the need to work alongside not just men, but all other groups, as they see the oppression of women as a part of a larger pattern that affects everyone involved in the capitalist system. Socialist feminists dismiss the liberal feminist view that womens subordination is due to stereotypes. They see womens subordination as rooted in capitalism; although men may benefit from women, the main beneficiary is capitalism. For them the tension between men and women is due to the economic structure of society and only by overthrowing capitalism will women be equal to men. Thus their goal is: a revolution- that is they believe that the subordination of women can only be understood in terms of economic factors, for instance the idea that women are unpaid workers in the home. This subordination performs a number of functions for capitalism: women reproduce the labour force; women absorb the anger of men. Ansley for example describes wives as takers of shit  [5]  . It is for these reasons that womans interests and thus their goal should be the overthrow of capitalism. If this is their goal, then it is quite clear that feminism, according to the socialist feminist side has not achieved its goals. However modern socialist feminists refuse to look at the status of women in terms of economic factors and instead focus on the cultural roots. Mitchell suggests women perform four functions in society: 1) members of the workforce, 2) reproduce the human species 3) responsible for socialising children 4) sex objects.  [6]  Looking at this, the only way according to modern socialist feminists to achieve their goal is if they separate themselves from each of these areas, not just the idea of capitalism being replaced by socialism. This has yet to be achieved. Many criticisms have been made of socialist feminists. For some, they fail to explain womens subordination in non-capitalist societies. As womens subordination is also found there. Unpaid domestic labour may benefit capitalism, but it does not explain why it is women and not men who perform it. They place insufficient emphasis on the ways in which men and not just capitalism oppress women and benefit from their unpaid labour. Radical Feminism dismisses both liberal and socialist feminism, focusing on gender as the reason for all social divisions. They consider the male controlled capitalist hierarchy, which it describes as sexist, as the defining feature of womens oppression. Radical feminists believe that women can free themselves only when they have done away with what they consider an inherently oppressive and dominating patriarchal system. For them the key concept is Patriarchy: which literally means rule by fathers and is seen process of gender oppression. Patriarchy has come to mean a society where men dominate women, that there is a male-based authority and power structure and that it is responsible for oppression and inequality. As long as the system and its values are in place, society will not be able to be reformed in any significant way. Patriarchy is universal, existing in all societies. According to Firestone the origins of patriarchy are in biology; women bearing children makes them more dependent on men. However this is criticised by De Beauvoir who believes that the position of women is based not on natural factors but social factors, showing a critique of patriarchal culture. The basis of radical feminism is the idea that sexual oppression is the biggest feature of society and that other forms of inequality for instance class exploitation take a back seat. For radical feminists patriarchy is the biggest form of inequality, men are womens main enemy. Most radical feminists advocate the idea of separatism and Political lesbianism. Separatism refers to the idea of living apart from men creating a culture of female independence. Political Lesbianism is the idea that women become involved in lesbian relationships for political reasons. Many radical feminists argue that lesbianism is the only non-oppressive form of sexuality; feminism is the theory; lesbianism is the practice  [7]   The relationship between men and women must be transformed if women are to be free. Radical feminists argue that women and men should be separate, women should raise their consciousness about womens oppression in women only groups and they stress that political lesbianism is the only non-oppressive form of sexuality. Thus, this means that the goal of radical feminists is to live separate lives from men. However they recognise that this will not solve all the problems of the patriarchal society. Some radical feminists see no alternatives other than the total uprooting and reconstruction of society in order to achieve these goals. These goals have clearly not been achieved as heterosexual relationships are still the norm, although having said this there has been a rise of homosexual relationships in the last thirty years. Socialist feminists argue that class, not patriarchy, is the primary form of inequality. They also argue that capitalism is the main cause and beneficiary of womens oppression, and not men. Radical feminism offers no explanation of why female subordination takes different forms in different societies. It assumes that all women are in the same position and ignores class, ethnic differences. Liberal feminists argue that womens position has improved greatly and that women are now more equal to men. These three strands represent the different views and ideas of different feminist theorists. Although they all have different opinions, having considered all the arguments it is clear that they all believe that feminist goals have not been achieved. Liberal feminists believe that they are well on their way to achieving equality, whereas both socialist and radical feminists disagree. Socialist feminists asserting the view that an overthrow of capitalism is needed, whereas radical feminists assert the view that in order to be free they need to live separate lives from men.

Death in Auden’s Funeral Blues, Forche’s Memory of Elena, and Dickinson

Death Reflected in Auden’s Funeral Blues, Forche’s Memory of Elena, and Dickinson’s Last Night that She lived Death is a natural and inevitable part of life. Everyone will experience death, whether it is of a loved one or oneself. In W.H. Auden’s poem â€Å"Funeral Blues† (1003), he describes such a catastrophic event and the drastic effect that it has on his life. It is interesting how people choose to accept this permanent and expected event, death. Similarly, Emily Dickinson has written many poems about death, such as â€Å"The last Night that She lived† (843), which describes a family waiting for a woman or girl to die and the dreary and depressed mood that exists within the household. Mourning is considered a perfectly healthy reaction when someone who is deeply loved and cared about passes on, and this is illustrated in â€Å"The Memory of Elena† (1070-71) by Carolyn Forche. She writes about the events following a funeral and also flashes back to the actual moment that a wife has watched her husband die. W.H Auden’s â€Å"Funeral Blues,â⠂¬  Carolyn Forche’s â€Å"The Memory of Elena,† and Emily Dickinson’s â€Å"The last Night that She lived† are all poems which share death as their subject matter, but differ in the fact that they discuss death in a unique style with a variety of literary devices to make them more effective. Upon reading these poems, I could relate to each strongly on a personal level. Each poem expresses a different view of death and the different stages of acceptance and grieving. When I was younger, my grandmother passed away. I was quite fond of my grandmother and she and I had a close relationship. When she passed away, I was devastated and went through a series of phases and emotions, much like those descr... ...otions are expressed in the poems â€Å"Funeral Blues† by W.H. Auden, â€Å"The Memory of Elena† by Carolyn Forche, and â€Å"The last Night that She lived† by Emily Dickenson. Although each poet writes with his or her own literary techniques, such as rhyme scheme and hyperbole, symbolism and repetition, and dramatic pauses, they all have made the experience of death seem real and personal to the reader, and that is why their works are considered great works of modern, contemporary, and classical poetry. Works Cited Auden, W.H. â€Å"Funeral Blues.† Literature. 5th ed. Ed. Robert DiYanni. New York: McGraw-Hill, 2002. 1003. Dickinson, Emily. â€Å"The last Night that She lived.† Literature. 5th ed. Ed. Robert DiYanni. New York: McGraw-Hill, 2002. 843. Forche, Carolyn. â€Å"The Memory of Elena.† Literature. 5th ed. Ed. Robert DiYanni. New York: McGraw-Hill, 2002. 1070-71.

Dota Addiction

What is Dota? Dota or Defense of the ancient is a custom scenario for the real-time strategy video game Warcraft III: Reign of Chaos and it's expansion, Warcraft III: The Frozen Throne, based on the â€Å"Aeon of Strife† map for StarCraft. The objective of the scenario is for each team to destroy the opponents' Ancients, heavily guarded structures at opposing corners of the map. Players use powerful units known as heroes, and are assisted by allied heroes and AI-controlled fighters called â€Å"creeps†. As in role-playing games, players level up their hero and use gold to buy equipment during the mission. Does Dota really affect the youth today? Does it help the youth today? Or it corrupts the minds of the youth who are playing this game? Let us look at Dota's advantages and disadvantages. Dota helps the youth who are playing this game to become mentally alert, cooperative, and strategic. It also increases their knowledge in mathematics by computing the gold's, damages, magic and physical reduction present in the game. Indeed, Dota really helps the youth by playing this game. In the other hand, playing this game without time management and priority can lead to irresponsibility. Starting from their responsibilities, the youth spend more time playing this game rather than doing their tasks. Studies were forgotten, students became lazy, and relationships with the family were also affected because of this game. Playing this game also triggers the player to lose his/her temper and values. Why? It simply because of the different languages used during the game or what we called â€Å"Trash talks†. Trash talks such as foul languages can really lose their temper and values. As a result, the both sides will fight against each other. Gamble is also present in this game, the highest bet is 5,000 pesos and the lowest is 300 pesos. Again, money for them is not that important anymore. Many players says that â€Å"Dota is the best past time ever,† so it's OK for them to waste their money. Due to playing, eating is irrelevant; the satisfaction they get from playing is the same as the satisfaction they get from eating. As a result, the body's immune systems are getting weaker and now expose the different viruses and diseases. All in all, Dota really affects the life style of the youth who are in to this game, although it has one good benefit, but it corrupts the mind and the way the youth think. It also weakened the body system, money and moral values were not given importance because of this game.

Case 1.11worldcom

Question 1: The definition of assets is in FASB Concept Statement 6, paragraph 25: Assets are probable future economic benefits obtained or controlled by a particular entity as a result of past transactions or events.Paragraph 26 then describes the trio of characteristics that qualify an item as an asset: an asset has three essential characteristics: (a) it embodies a probable future benefit that involves a capacity, singly or in combination with other assets, to contribute directly or indirectly to future net cash inflows, (b) a particular entity can obtain the benefit and control others’ access to it, and (c) the transaction or other event giving rise to the entity’s right to or control of the benefit has already occurred.Question 2: The capitalized line costs were operating expenses and should not have been treated like a capital asset. On the one hand, one of WorldCom's major operating expenses was its so-called â€Å"line costs. † These were fees paid to thi rd party telecommunications network providers for the right to access the third parties' networks. Under GAAP (Generally Accepted Accounting Principles), these fees cannot be capitalized.They must be taken as immediate expenses and subtracted from income. On the other hand, the increased line cost lies in the long-term, fixed-rate leases for network capacity WorldCom initiated in order to meet the anticipated increase in customer demand. And as later the demand was not as expected, the Company has to pay for the leases that were substantially underutilized to avoid punitive termination provisions.The line costs that WorldCom capitalized were ongoing, operating expenses that accounting rules required WorldCom to recognize immediately. Instead of expense the cost currently, WorldCom capitalized it to exaggerate its pre-tax income. Future economic benefit is the essence of an asset. WorldCom capitalized excess capacity costs that were not generating revenue, which violates GAAP. Expens e or a loss would be recognized upon evidence that previously recognized asset benefits would not be realized.

John Steinbeck essays

John Steinbeck essays John Steinbeck was a controversial and award-winning author who was considered to be one of the most significant authors of all time. He wrote many books throughout his lifetime and is known for his sharp, forceful writing style and wry humor. This paper will discuss Steinbecks childhood and early career as it influenced his writing. Steinbeck was born on February 27, 1902, and was the son of John Ernst Steinbeck and Olive Hamilton. He grew up in Salinas, California where most of his stories and novels take place. He used the surrounding Salinas Valley as an example of a serene and fruitful place in his books (DISCovering Authors 3,4). In school Steinbeck was considered to be a wonderful student by his writing teachers and they often read his essays aloud in class. When Steinbeck graduated high school in 1919 he went to Stanford University to get a degree in English since he liked writing so much. When he got there, Steinbeck ignored Stanfords set curriculum and took whatever courses interested him (Verde 102-103). In 1925 Steinbeck gave up the idea of getting a degree and moved to New York City to be an author. At first he went to work on a construction crew for the new Madison Square Garden. He hated that so Steinbeck went to work as a reporter for the New York American. He ended up getting fired because he was more of a storyteller than a reporter. Eventually Steinbeck moved to California where he got a job on Lake Tahoe as a caretaker. While there he worked on his fiction and published his first short story in a magazine called The Smokers Companion. It was a fantasy story called Butler 2 The Gifts of Iban. Steinbeck later lost the job and moved to San Francisco. There he wrote and published his first novel, The Cup of Gold. Steinbeck also married a woman named Carol Henning while there. Steinbecks second novel...

No Paper Essay Example

No Paper Essay Example No Paper Essay No Paper Essay Conflict and NegotiationOB in the Movies BUSM 2200 Team 7 An Analysis of Organizational Development and The Devil Wears Prada 11/16/2010 Leadership Power, Politics and Ethics Contents Leadership5 Is Miranda Priestly and effective Leader? What is her overall leadership STYLE? 5 Miranda Priestly and power9 Miranda’s Power Base – Measuring Bases of power9 COERSIVE10 Reward10 Legitimate10 Expert10 Andys response to Miranda’s Power Base runs through all 3 general areas relating to power11 Commitment11 compliance11 resistance11 Mirandas abuse of power and workplace bullying12 mirandas political activity13 Mirandas Influence tactics include: Pressure and legitimacy, rational persuasion13 Pressure13 legitimacy13 rational persuasion13 Miranda uses several forms of political activity – Blaming others, Associating with influential people and building coalitions14 Blaming others14 building coalitions14 Miranda Priestly and Ethics14 Plot Summary for The Devil Wears Prada (2006) In New York, the simple and naive just-graduated in journalism Andrea Sachs is hired to work as the second assistant of the powerful and sophisticated Miranda Priestly, the ruthless and merciless executive of the Runway fashion magazine. Andrea dreams to become a journalist and faces the opportunity as a temporary professional challenge. The first assistant Emily advises Andrea about the behaviour and preferences of their cruel boss, and the stylist Nigel helps Andrea to dress more adequately for the environment. Andrea changes her attitude and behaviour, affecting her private life and the relationship with her boyfriend Nate, her family and friends. In the end, Andrea learns that life is made of choices. The story tells the professional adventure of Andrea, whose greatest dream is to become a journalist. Andrea gets a job in the fashion industry through Runway magazine, the most famous of its type, to make ends meet. But Andrea wont develop her writing skills in the magazine, but her talents as the editor in chiefs assistant, Miranda. The problem is that Miranda is a merciless, posh and cruel woman, making the experience a living hell for the girl. The environment in the place will be cold and extremely critical with the physical appearance. The girl will have to change her simple and plain style, for a more trendy and elegant one, in order to gain the acceptance of her ruthless boss and colleagues, especially Emily, her unpleasant workmate. Despite everything against Andrea in the office, she will consider the experience as a challenge, drastically changing her clothes and self-image, with the help of Nigel, the magazines art director. Nevertheless, the job becomes extremely demanding, because of Mirandas tough work rhythm and nearly impossible tasks, leaving Andrea without a private life with her boyfriend, family and friends. Maybe the old Andrea has gone, now more preoccupied about her image and her future in the magazine Miranda Priestley, of Runway magazine tears up the landscape as a demanding fashion editor. She is a terror to everyone who is around her as is quickly depicted in the opening scenes of the movie. Her first assistant strives to please her and tries to emulate her, but one can sense that she s not quite as hard as she tries to put on. Into this mix comes a young woman who knows nothing of the fashion industry, has never read the magazine, and doesnt know who Miranda Priestley is. She only sees this as a stepping stone to another journalism position. Showing no fashion sense and immediately scorned by everyone, Miranda nonetheless hires her as the second assistant. When Miranda demands that she o btain the next unpublished Harry Potter manuscript, you can sense that she is trying to force her to quit, but it makes the young woman dig in to please her boss. With the help of one of the magazines fashion editors; she gets a complete makeover and a new security. However, with her new appearance and the demands placed on her, she starts to lose her friends, family and her live-in boy friend. As she is whisked away to Paris leaving Emily behin, Miranda and andrea faces all of the glamour that could be hers, including a flashy if not artificial freelance journalist, she is forced to make the decision of where she wants to be in her life. hen Miranda does a terrible thing by not giving the ceo position to nigel who deserved it she puts jaqueline (her competition for her job) andrea decided she doesnt want to be like Miranda and walks away Analysis of Conflict the Devil Wears Prada Conflict is defined as a process that begins when one party perceives that another party has negatively affected, or is about to negatively affect, something the first person cares about Miranda is the editor and editor and chief of runway magazine she is the hard he aded, powerful, rude, Dysfunctional conflict Miranda is always concerned with herself and not her employies. Group improvement is something Miranda doesn’t care about which causes conflict within the organization. This is not always bad because it makes andrea get everything together and fast Communication-source conflict Lack of communication is a lare cause of the conflict in this movie. Miranda tells her employees what to do instead of communicating with them to find our issues and solve problems. Mirandas leadership which is veru abrasive caused employees to feel undermines and useless, this causes low self esteem, fear and panic Conflict management strategies There is little problem sovling in the movie Miranda just wants everything done her way and doesn’t help andrea when shes been given 100 tasks to do in such little time. Shes using the forcing teachnique to get all her employees to do her tasks and they comply because of their fear of Miranda Andrea uses the avoidance technique towards Miranda as well as the employees as they run away when Miranda is coming into the room. Resolving personality conflicts There are many problems here there is not attempt on anyones part trying to manage conflict. Nor is the much compromise within the company. Andrea uses the avoidance technique and just does what ever Miranda says even if they are impossible like getting her the manuscript for harry potter in 3 days plus another list of all tasks that must be done or shes fired. Andrea also usues yielding because she puts Mirandas needs before her own and starts to change as a person avoiding her other responabilities to her friends and boyfriend (missing/forgetting his birthday) Miranda, andrea and Emily both have personality conflicts with eachother. There are misunderstandings, blaming other for mistakes (Miranda blames andrea for a flight she didn’t get to on time) Andreas low self esteem causes personal conlict with herself , who she is and what her priorities are. Theres also come conflict when andreas is sent to parris instead of Emily. Emily is hurt and mad and andreas did exactly what Miranda did to others. Analysis of Leadership and the Devil Wears Prada Leadership Leaders establish direction by developing a vision of the future and then align people by communicating this vision and inspiring them to overcome hurdles ffective leadership is the key factor of an enterprise’s success Is Miranda Priestly and effective Leader? What is her overall leadership STYLE? These are two questions that we set out to answer in this analysis. Leading is one function of management and effective leadership is the key factor of an enterprise’s success. Leadership is an ability that can influence individuals, groups or or ganizations to realize the already decided target, so to some degree it can be thought that leadership is an ability owned by one leader. Leadership can be expressed and spread through different ways by different people, because it is the different features and characteristics of one person that determine the leadership of him or her. In this film, the leadership of the two main actresses who are Miranda Priestly and Andy Sachs is different. Miranda is absolutely strict and always emphasizes the last results but never takes care of the hard-working process of her employees and never understands well the thinking of her staff because she always what she wants is just what the others want, which is one important reason that Andy leaves her at last. Andy is different from Miranda. She is kind, keen and careful to everyone, and she always can think over some issues in others’ point and position. The most fascinating feature of Andy is that she knows what is she really needs, so she decides to take away from Miranda smartly finally. Although there are so many differences between Andy and Miranda, there are still some features of them in common. To some degree, both Andy and Miranda are effective and successful leaders, and the most common characteristics of them are competent, hard-working and responsible, which are all the most important factors of effective and successful leadership. There are four main factors of leadership, which are leader, follower, situation and communication. The different characteristics of one person and the different group of these four factors can form different leadership style, and different leadership style applies to different conditions and different people. For example, a new employee requires more supervision than an experienced one and a person who lacks of motivation need a different approach than one with a high degree of motivation. So in fact, it needs different leadership style, maybe the style of Miranda and maybe the style of Andy. The effective and successful leadership is not absolutely decided by nature, and can be learned and obtained through the hard working, for example, Andy in this film. When she firstly came into the Subway, she felt uncomfortable and stupid, but after her continuous learning and hard working, she became talent and competent and can make impossible missions possible. With the new working group – team becoming popular, another important point should be remembered that in the new century, an effective team leader is needed, so the team leadership should be learned by leaders. The roles of team leader include liaisons with external constituencies, trouble shooter and conflict managers and couches. After thinking over this film, some meaningful suggestions can be drawn about how to make effective and successful leadership for a leader. First, it needs leaders learn continuously in order to improve the leadership, especially the team leadership, and can carry different leadership style according to different situations and different people. Second, put the communication between you and employees on agenda not like Miranda, because the success of your leadership is based on the excellent execution of your followers, so the communication between you is necessary. Thirdly, because the difference in the promotion of male leaders and female leaders exists, so they should carry different leadership properly. At last, leaders should make clear that transactional leadership is different transformational leadership, and use them clearly. Analysis of Power, politics and ethics in the Devil Wears Prada Miranda Priestly and power Power refers to the capacity that A has to influence the behavior of B, so that B acts in accordance with A’s wishes. Miranda’s Power Base – Measuring Bases of power Miranda’s power base is far reaching, coercive, reward, legitimate, expert but not really information or referent. Her high performance company runway is the highest industry competitor. The industry provies millions of people with work as she would say and â€Å"the close your wearing were chosen for you by the vary people in this room† she is saying that andreas bad taste in clothing and how she has no care in the world for fashion the garmet she’s wearing was a huge fashion stage years ago She is very authoritarian, aggressive, picky and harsh. Typical examples shown in her speech are, your incompetence does not interest me (6’34), I couldn’t have been clearer (15’58),Please bore someone else with your question (16’17) and this is your responsibility, this is your job (30’01). Miranda often asks her subordinates to do what is impossible to do, like helping her to get a jet during a hurricane and finding the unpublished Harry Potter manuscript for her daughters. She also usually gives directives and uses explicit forms in Commenting or complaining about others. Her words are caustic. COERSIVE Coercive power is power that is based on fear. This is pretty obvious during the entire film as Miranda, along with her reputation is known as the dragon lady†¦.. she uses fear and the fear of firing andrea if she makes a simple mistake or doesn’t meet a dealine She tells andrea to get a copy of the 1 manuscript from jk rowling herself (impossible) and mentions don’t bother showing up tomorrow if you cant get them Reward Reward power is based on the ability to distribute rewards that others view as valuable. An ongoing line in the movie is â€Å"A million girls would kill to get this job†, if you work at Runway for a year you could get any job in New York that you want. Legitimate Legitimate Power is the power associated with ones position and represents the power a person receives as a result of his or her position in the formal hierarchy of an organization. Miranda is at the top of her game in fashion as the editor and chief at the centre of one of the most influential fashion magazines in the world in one of the worlds fashion capitals her legitimate power is very pronounced. Expert Expert power is influence that is based on expertise, special skills or knowledge Being that Miranda Priestly chooses all of the designers that appear in Runway magazine as well as the layout and content and the fact that throughout the movie she is THE authority on all things fashion it goes without saying that her expert power is well defined and recognized. She is very powerful in the industry and her field and it a high profile organization At the end of the movie Miranda starts to show weekness, talking to andrea, crying about her divorce and shows that as powerful as she is she has another side to her most people will never see Andys response to Miranda’s Power Base runs through all 3 general areas relating to power Commitment Andy is initially enthusiastic with her position at runway and shows initiative and persistence in carrying out the sometimes (almost) impossible tasks assigned to her by Miranda Priestly. She shows that she has no self esteem and just follows what ever Miranda says Examples of this include her walking the dog, getting coffee and are dramatically pointed out with her obtaining the unreleased manuscript for the new Harry Potter for Miranda’s young twin girls, along with boogey boards, fip flops, coffee, dresses from calvin kline compliance As her job at Runway takes it’s begins to negatively affect her personal relationships with friends and ultimately the separation of her and her boyfriend. Andy begins to reevaluate her values and how they relate to her job – â€Å"has she compromised her beliefs and is the price to high to pay for this job† Andy continues to carry out her duties at Runway and even changes her appearance to match the company culture at Runway even though she is questioning her choices resistance Resistance to power is carried out by vocal opposition to a request, avoidance, and refusal or with stalling or arguing. This form of response from Andy takes place towards the end of the movie and is a turning point for Andy. She has lost her boyfriend, alienated her friends and has just been told by Miranda that in order to become successful (like her) you have to make choices and sacrifices. Andy protests the choices that Miranda has made that have negatively affected Nigel, her most dedicated employee. When Miranda says that Andy is the same as her, Andy decides to resist by getting out of the limousine throwing her cell phone into a fountain and going back to her boyfriend. Mirandas abuse of power and workplace bullying Andy Sachs is competent and confident in the films early scenes, but she quickly dissolves into a lap dog when confronted with her the magisterial bullying demands of her boss bully and the first assistant. She fetches the coffee, only to be told: Pour it out. I dont want it. She works late, because Priestly expects her to, and she accedes to everything asked of her, including giving up her personal life. Priestly never thanks Sachs for her effort or recognizes her ability. Instead, she deliberately and knowingly criticizes her assistants appearance and performance at every turn. Like many targets, Andy possesses two characteristics: * She has a desire to cooperate, and * She has a non-confronting interpersonal style. While these characteristics may signal a quiet confidence, the bully sees these as evidence that the target will be easy to control and unlikely to fight back. If targets find themselves in this position, they have to educate themselves about the ways of workplace bullying and take control. The boss bullys biggest weapon is the targets denial, the person who says, I should be better. I have to try harder. Bully bosses always undermine their targets; no matter how hard the target tries. Once the target identifies the bully for what she is, however, the target can begin to assert her own power. she Miranda shows throughout the movies she constantly doesn’t care ( calling andrea Emily) she acts as though her employees are beneath her. mirandas political activity Mirandas Influence tactics include: Pressure and legitimacy, rational persuasion Pressure Pressure tactics use demands, threats and reminders to get someone to do something Evidence of pressure as an influence tactic in The Devil Wears Prada is widespread – from the overwhelming anxiety that is rampant in the office during the call out that she is â€Å"on her way up† to the ultimatum that Miranda gives to Andy to accept the trip to Paris for fashion week that her coworker is suppose to have or be fired – essentially stabbing her colleague in the back. egitimacy Legitimacy tactics are used by those who claim the authority or right to make a request showing that it supports organizational goals or policies. Miranda’s legitimacy tactics are evident in her interactions at the fashion event of the year in Paris for Fashion Week. Miranda uses several forms of political activity – Blaming others, Associating with influential people and building Miranda Pr iestly and Ethics Miranda quickly established her role as the ‘Master’ over her ‘Slave’ employees. She lived, ate, and breathed her career. Work and life had merged into one unified and indivisible whole. She expected everyone to have the same devotion to Runway Magazine. Employee’s time with family and friends was an expendable commodity, a frill. * Miranda refused to address her new assistant Andy (Anne Hathaway) by her proper name, and substituted the name of her other assistant. * She demanded that Andy be on call 24/7 (without adequate compensation) * She gave a long list of demands without allowing any questions and expected employees to know the details of each task, but did not provide any training. She sent Andy on multiple errands, without clear instructions, and an impossibly short time-frame under threat of being fired if she did not deliver. * She insulted her intelligence and mocked her style of dress, publicly and privately * She forbade any employees from riding in the elevator with her, which further underlined a Master/Slave relationship. * She bullies all the time throwing her bags at andy and e xpecting anything and everything

Generic Drug Profile : Salbutamol Generic Drug Profile - Salbutamol

New Zealand trade names: Ventolin, Respigen, Salamol, Asthalin, Salapin and Broncolin. Drug Class: Therapeutic class: bronchodilator. Pharmacologic class: sympathomimetic (stimulates the sympathetic nervous system). It is also classified as a SABA (short acting ÃŽ ²2-agonist). Formulations: The most common administration is by inhalation of a pressurised metered dose aerosol. Inhalation of Salbutamol directly reaches the lungs and acts rapidly with fewer side effects, but only 10-25% is actively absorbed as the remainder is swallowed (Orion Phama, 2015). Oral administrations by tablet and syrup forms are used by patients who can’t manage the inhaled route. Salbutamol has a lower onset of action via the oral route and 50% of the dosage is absorbed from the intestinal tract (Salbutamol, 2014). Salbutamol can also be given intravenously for severe or life threatening asthma. It may also be given by intramuscular injection. Patients are best treated with single-ingredient ÃŽ ²2-agonist preparations so dose adjustment is simple (NZ Formularya, 2015). Indications: Salbutamol is a ÃŽ ²2-agonist which causes bronchodilation by relaxing smooth muscles on the bronchiole. It is a reliever of bronchospasms in asthma, chronic obstructive pulmonary disorder (COPD) and emphysema. It provides short acting but instant bronchodilation to reverse airways obstruction. Inhalation of Salbutamol has an onset period of 5-15 minutes and lasts for 2-5 hours. Salbutamol isIs the Illegalization of Marijuana Valid? Is The Illegalization of Marijuana Valid? The debate over the legalization of Cannabis sativa, more commonly known as marijuana, has been one of the most heated controversies ever to occur in the United States. Its use as a medicine has existed for thousands of years in many countries world wide and is documented as far back as 2700 BC in ancient Chinese writings. When someone says ganja, cannabis, bung, dope, grass, rasta, or weed, they are talking about the same subject: marijuana. Marijuana should be legalized because the government could earn money from taxes on its sale, its value to the medical world outweighs its abuse potential, and because of its importance to the paper and clothing industries. This action should be taken The first step in Martin Luther King Jr.’s nonviolent campaign is collection of facts to determine whether injustices are alive, which is what Antigone does when hearing about the death of both of her brothers. What! Has not Creon to the tomb preferred One of our brothers, and with contumely Withheld it from the other? Eteocles Duly, they say, even as by law was due, He hid beneath the earth, rendering him honour Among the dead below; but the dead body Of Polynices, miserably slain, They say it has been given out publicly None may bewail, none bury, all must leave Unwept, unsepulchred, a dainty prize For fowl that watch, gloating upon their prey! This is the matter he has proclaimed – Excellent Creon! (Sophocles 2). Antigone is talking to Ismene and telling her all she has heard about the injustice that she has heard that Creon has created. She is very frustrated and wants only to bury her brother so he may have a peaceful afterlife and not go to the underworld or be stuck in purgatory. Creon’s edict stating Polynices cannot be buried under any circumstances is harsh because Creon most likely would have revolted against his brother if he was banish from Thebes just so he wouldn’t have to share the throne. After Antigone gathers upThe Country Of Brazil : Brazil Brazil is the fifth largest country in the world and the largest in Latin America. Its limits are: To the north, Colombia, Venezuela, Guyana, Suriname, and French Guiana; to the south, Uruguay, Argentina, and Paraguay; To the east, the Atlantic Ocean; And to the west, Peru and Bolivia. The capital of Brazil is Brasilia. Brazil occupies almost half of the South American territory. Brazil has borders with all South American co untries except Chile and Ecuador. The most important cities in Brazil are Sà £o Paulo and Rio de Janeiro. (theapricity.com) Landforms of Brazil Brazil is divided into five primary geographic areas: The Southern Highlands, the Norther Guiana, Brazilian Highlands central and east, the massive Amazon River Basin, Pantanal wetland areas of the southwest. Guiana Highlands The Guiana Highlands composed mainly of flat-topped mountains extending in a roughly east-to-west direction across the north of the country. Guiana has approximately a territorial extension of 214,970 square kilometers. They are home to Brazil 's highest point. The Guiana Highlands feature plunging waterfalls and deep waterfalls. Amazon Basin To the south of the Guiana Highlands lie the lowlands of the Amazon Basin. The Amazon Basin covers an area of 6,122,726 km ², and covers lands in several countries of South America: Brazil, Colombia, Ecuador, Peru, Venezuela, Guyana, Suriname, and Bolivia. Brazil is the one that has more extension in the Amazon Basin. The largest tropical rainforest

Reflecive journal inspired by different kinds of media practices and Essay

Reflecive journal inspired by different kinds of media practices and ideas related to my module - Essay Example It is regarded as a recent style as such mechanical potential is very newly set so that low cost and extensive execution can be performed. It allows the effective use of space and potential by allowing various functions to be executed on an individual device. Convergence further has two wider ranges of description and they are technological convergence and media convergence (Arenaza, 2010). Technological convergence is the procedure in which the prevailing machinery that integrates in to new configurations that bring about various kinds of applications and media. Recent appliances and machinery generally manage a particular instruction or to execute some primary jobs (Wise Geek, 2014). Technological convergence allows different devices to collaborate with a broader arrangement of media kinds. With technological improvement, brand new versions of the devices may compromise extra characteristics which were not available in the previous one (Techopedia, 2014). Media convergence is the fact that includes the linkage of communication and information technologies, media material and computer systems. Media convergence is the immediate result of the digitalization of media content and the fame of the Internet. It alters prominent organizations, services and work execution and allows absolutely new designs of content to appear (Flew, 2014). Such advancements can be used both ways either for the good or for the bad. The good is always appreciated by the people and especially the government as it makes their work easier while the bad is always criticized by the people and especially the government as it increases their work to maintain law and order. To make sure that media is not being used for the bad, governments make rules and regulations which restrict the media to a certain limits and ensure that the limits are not being crossed. The communication and media organizations are now few of the major industries of the society. After the

People in Organizations Essay Example | Topics and Well Written Essays - 1500 words

People in Organizations - Essay Example We are all amateur psychologists, and the most successful influencers are able to assess accurately their target influencees, and adapt their influencing messages to suit them. Such adjustments lead to the creation of influencer-influencee rapport. The conversation of people who are in rapport flows, and both their body movements and their words become synchronized with each other. The recommendation to match the influencee so as to create rapport is itself based on the even broader notion of liking. This says that we like people like ourselves and, in consequence, will be more willing to comply with their requests (Aguinis, & Henle, 2001),. Not only do we know that people are different, but we also know that they are predictably different. Indeed, we spend a great deal of our time classifying them into broad types, and explaining the differences between the types. Every popular newspaper contains an astrological section which implies that Capricorns behave in one way and that Scorpios act in another. The twelve signs of the Zodiac represent one attempt at classifying people into personality types based on the time of the year in which they were born. How accurate or useful are they Historically, many attempts have been made to classify people according to their personalities. The Greek physician, Hippocrates, offered the temperaments model of personality. He believed that there were four basic personalities or temperaments - melancholic, choleric, sanguine and phlegmatic. In his view, each was determined by the amount and type of bile and phlegm that people possessed in their bodies (Aguinis, & Henle, 2001). Distinguishing Between Personality Types If you are to select a particular influencing approach on the basis of your target influencee's personality, then the personality framework employed has to be both easy to understand and simple to use. You need to be able to divide people into a very limited number of personality types or classes, based on the personality traits that they possess. In modern times, Carl Gustav Jung was the first to observe that people's behavior, rather than being individually unique, fitted into patterns, and that many of the seemingly random differences in human behavior were actually ordered and consistent (Lambert, 1996). It is obvious that any attempt to reduce personality into only four categories inevitably ignores the subtlety of human differences. On the other hand, anything more complex is unusable by an influencer. For this reason, in using these four personality stereotypes, one is inevitably trading accuracy off against ease of use. The framework does allow you to classify the individual whom you may wish to influence in a simple way using your observation of their behavior and the examination of their created work or home environment. Such information can then be immediately put into practice. Personality Testing One obvious way to understand the relationship of individual differences to work-related behavior is to examine the applied literature on personality testing in the workplace. Psychological tests, attempting to measure individual differences related to occupational behaviors, have been used for over 60 years, and there now exist nearly 80,000 occupational-related tests. Both world wars, particularly the second, were

English for Specific Purposes Essay Example | Topics and Well Written Essays - 2500 words

English for Specific Purposes - Essay Example The first studies on special languages were in fact those on register, which developed in a Firthian environment. Following strictly in Halliday's footsteps (Halliday, 1978), British linguists identified special registers on the basis of lexical aspects, which they considered sufficient in themselves to distinguish them from common language. For example, the presence of a lexical item such as tablespoonful was enough to presume that the register was that of recipes or prescriptions (Halliday, McIntosh & Strevens, 1964; Strevens, 1977). However, as recent approaches to special languages have pointed out, differences do not apply to the lexical level only, but also concern morph syntactic choices and textual and pragmatic organization (Swales, 1990; Gotti, 1991; Bhatia, 1993). The social context (and therefore the aim) of each of the subdivisions of ESP exerts a strong influence on the linguistic strategies which are to be adopted. Therefore situational and functional requirements dire ct linguistic choices such as lexical density, the complexity and the length of clause structure, the degree of formality and the management of information, to name but a few. The most important d... cate a set of professional skills and to perform English and are learning the language in order to communicate a set of professional skills and to perform particular job-related functions. An ESP program is therefore built on an assessment of purposes and needs and the functions for which English is required. ESP concentrates more on language in context than on teaching grammar and language structures. It covers subjects varying from accounting or computer science to tourism and business management. The ESP focal point is that English is not taught as a subject separated from the students' real world (or wishes); instead, it is integrated into a subject matter area important to the learners. However, ESL and ESP diverge not only in the nature of the learner, but also in the aim of instruction. In fact, as a general rule, while in ESL all four language skills; listening, reading, speaking, and writing, are stressed equally, in ESP it is a needs analysis that determines which language skills are most needed by the students, and the syllabus is designed accordingly. An ESP program, might, for example, emphasize the development of reading skills in students who are preparing for graduate work in business administration; or it might promote the development of spoken skills in students who are studying English in order to become tourist guides. As a matter of fact, ESP combines subject matter and English language teaching. Such a combination is highly motivating because students are able to apply what they learn in their English classes to their main field of study, whether it be accounting, business management, economics, computer science or tourism. Being able to use the vocabulary and structures that they learn in a meaningful context reinforces what is taught and

The Business Aspect of The Firm Essay Example | Topics and Well Written Essays - 250 words

The Business Aspect of The Firm - Essay Example The struggle by Amalgamated Manufacturing to make profit shows that the business aspect of the firm is not doing well. Profit maximization depends on costs of operation and revenues generated (Moyer, et al. 2008). Costs of operation should be minimized and revenues maximized. The goals of the form therefore include: expound business aspect, minimize cost of operation and improve sales of electronic components in order to maximize revenues. In expounding the business aspect, the firm may need to conduct consumer research in a bid to identify the loopholes characteristic of its products in the market. Customer satisfaction is fundamental in pursuing profitability of the firm. This is because; they seek to maximize their utility at the minimum cost possible. On the same note, revenues and costs determine profitability. Revenues are generated from sales volume, and it is therefore essential to boost sales in the pursuit of profits. Agency problem depicts an aspect of conflict of interest between the principal and the agent. The principal requires that the agent pursues goals and objectives set by the principal. Sometimes an agent pursues other goals and objectives other than those set by the principal, resulting in an agency problem (Moyer, et al. 2008) In the case of Amalgamated Manufacturing, conflict of interest may arise between the owner(s) of the firm and the manager(s). Owner(s) may want to maximize profits, while the manager(s) may seek to pursue another set of activities before the profit motive. These differences therefore result in conflicting ideas of the right time to push for profitability. The firm therefore may continue to struggle for profitability as a result of the characteristic agency problem.

Pre-certification assignment Essay Example | Topics and Well Written Essays - 500 words

Pre-certification assignment - Essay Example In level 212 the patients reach 211 (1, 3 and 4,) the history of the patient also demonstrates the patient to have had episodes of sore throat with is a sign of tenderness of the tonsils. The patient also has difficulty in swallowing which is a typical sign of tonsillar enlargement. In addition, the patient presents with fever in the history. Finally, in level three, the patient seems to have taken two courses of antibiotics even though it is nonspecific; most strep antibiotics are 7 to 12 days The patient should have a history of snoring, bleeding, suspected sleep apnea hyponasal speech persistent drooling or more than six months accompanied by grade three or four tonsillar enlargements with the patient having normal palate This patient qualifies for the criteria 400 for the diagnosis of adenotonsillar hypertrophy. In 412, the patient snores a sign of sleep apnea she also has signs of bleeding. In 411, the speech is hyponasal with the sore strep throat; the patient, however, does not meet the level 413. 420 The patient also meets the criteria 413 as he has a 4+ tonsillar enlargement on the right that touches the uvula and 3+ in the left tonsil that is pink in appearance. The patient seems to meet the 430 criteria, as there is no physical pathology with the palate for it is not reported. In this, the assumption is that only the pathological findings are recorded. The patient, therefore, meets all the requirements for these criteria for the insurance cover The patient needs to present with symptoms of tonsillar history enlargement of grade 3 or for by physical exam. Besides, on the physical exam the patient should have a normal palate. Also, the patient needs to have history any of the following symptoms, bleeding, suspected sleep apnea hyponasal speech persistent drooling or more than six months. The patient meets the criteria for this

English for Specific Purposes Essay Example | Topics and Well Written Essays - 2500 words

English for Specific Purposes - Essay Example The first studies on special languages were in fact those on register, which developed in a Firthian environment. Following strictly in Halliday's footsteps (Halliday, 1978), British linguists identified special registers on the basis of lexical aspects, which they considered sufficient in themselves to distinguish them from common language. For example, the presence of a lexical item such as tablespoonful was enough to presume that the register was that of recipes or prescriptions (Halliday, McIntosh & Strevens, 1964; Strevens, 1977). However, as recent approaches to special languages have pointed out, differences do not apply to the lexical level only, but also concern morph syntactic choices and textual and pragmatic organization (Swales, 1990; Gotti, 1991; Bhatia, 1993). The social context (and therefore the aim) of each of the subdivisions of ESP exerts a strong influence on the linguistic strategies which are to be adopted. Therefore situational and functional requirements dire ct linguistic choices such as lexical density, the complexity and the length of clause structure, the degree of formality and the management of information, to name but a few. The most important d... cate a set of professional skills and to perform English and are learning the language in order to communicate a set of professional skills and to perform particular job-related functions. An ESP program is therefore built on an assessment of purposes and needs and the functions for which English is required. ESP concentrates more on language in context than on teaching grammar and language structures. It covers subjects varying from accounting or computer science to tourism and business management. The ESP focal point is that English is not taught as a subject separated from the students' real world (or wishes); instead, it is integrated into a subject matter area important to the learners. However, ESL and ESP diverge not only in the nature of the learner, but also in the aim of instruction. In fact, as a general rule, while in ESL all four language skills; listening, reading, speaking, and writing, are stressed equally, in ESP it is a needs analysis that determines which language skills are most needed by the students, and the syllabus is designed accordingly. An ESP program, might, for example, emphasize the development of reading skills in students who are preparing for graduate work in business administration; or it might promote the development of spoken skills in students who are studying English in order to become tourist guides. As a matter of fact, ESP combines subject matter and English language teaching. Such a combination is highly motivating because students are able to apply what they learn in their English classes to their main field of study, whether it be accounting, business management, economics, computer science or tourism. Being able to use the vocabulary and structures that they learn in a meaningful context reinforces what is taught and

Pre-certification assignment Essay Example | Topics and Well Written Essays - 500 words

Pre-certification assignment - Essay Example In level 212 the patients reach 211 (1, 3 and 4,) the history of the patient also demonstrates the patient to have had episodes of sore throat with is a sign of tenderness of the tonsils. The patient also has difficulty in swallowing which is a typical sign of tonsillar enlargement. In addition, the patient presents with fever in the history. Finally, in level three, the patient seems to have taken two courses of antibiotics even though it is nonspecific; most strep antibiotics are 7 to 12 days The patient should have a history of snoring, bleeding, suspected sleep apnea hyponasal speech persistent drooling or more than six months accompanied by grade three or four tonsillar enlargements with the patient having normal palate This patient qualifies for the criteria 400 for the diagnosis of adenotonsillar hypertrophy. In 412, the patient snores a sign of sleep apnea she also has signs of bleeding. In 411, the speech is hyponasal with the sore strep throat; the patient, however, does not meet the level 413. 420 The patient also meets the criteria 413 as he has a 4+ tonsillar enlargement on the right that touches the uvula and 3+ in the left tonsil that is pink in appearance. The patient seems to meet the 430 criteria, as there is no physical pathology with the palate for it is not reported. In this, the assumption is that only the pathological findings are recorded. The patient, therefore, meets all the requirements for these criteria for the insurance cover The patient needs to present with symptoms of tonsillar history enlargement of grade 3 or for by physical exam. Besides, on the physical exam the patient should have a normal palate. Also, the patient needs to have history any of the following symptoms, bleeding, suspected sleep apnea hyponasal speech persistent drooling or more than six months. The patient meets the criteria for this

Emily dickinsons nature poems Essay Example for Free

Emily dickinsons nature poems Essay Emily Dickinsons use of nature imagery in her poetry incorporates elements of both romanticism and realism. These usually contrasting visions allow Dickinson to express a duplicity of perception, a duplicity which can be considered as a part of nature itself, as expressed through human consciousness. Although the overall impact of Dickinsons nature imagery is romantic and reveals perception of nature as a mode of transcendence, the imagery and diction of Dickinsons poems also establish a convincing realist tone, which separates her work from strictly transcendentalist nature-poets such as Emerson or Thoreau. It is not difficult to pinpoint individual poems by Dickinson where nature emerges as an obvious transcendent force. Her poem #214 I Taste a Liquor Never Brewed (Perkins, 990) utilizes an obvious metaphorical dynamic: the speaker of the poem is drunk on elements of nature: Inebriate of Air am I / And Debauchee of Dew (Perkins, 990) and the exuberance of the speaker is meant to be both humorous and extreme. The poem strikes a comic tone, due to Dickinsons belief that the comic or humorous is no less serious than the tragic (Eberwein 150) and in her mind, the depths of human existence could never be climbed, would never be plumbed, without a humorous attenuation to the world (Eberwein 150). The humor in poem #214 is meant to emerge from the irony of a speaker blatantly celebrating their drunkeness. Despite the poems comical overtones, the theme of the poem is, in fact, quite serious. The poems theme is that nature is a gate through which ecstacy is reached. The true irony of the poem is that liquor is superfluous to true ecstacy; all that is needed is nature itself. In this way, Dickinson is casting a criticism on her societys reliance on artificial stimulants. Nature will endure where actual liquor runs dry: When `Landlords` turn the drunken Bee/Out of the Foxgloves door /When Butterflies renounce their `drams` / I shall but drink the more! (Perkins, 990) The seriousness of the poems theme is in the implied isolation of the speaker, who is acknowledged only by the Seraphs and Saints (Perkins, 990) who watch the little Tippler / Leaning against the Sun - (Perkins, 990). It is impossible to escape the feeling that Leaning against the Sun (Perkins, 990) is a dangerous position even fro an ecstatic poet; so while the poem demonstrates transcendence, it also expresses isolation and alienation. By contrast, Dickinsons poem # 328, A Bird came down the Walk (Perkins, 995) begins with a sense of alienation and rigid realistic description and opens toward the end to a transcendentalist vision of nature. The beginning line describe how a bid hopped on the speakers walk and bit an Angleworm in halves (Perkins, 995). The poets observation that the bird ate the fellow, raw, (Perkins, 995) suggests anything but a transcendental vision of nature. rather, the scene evokes a stark, biologically precise depiction of natural processes. Nevertheless, a duplicity of perception is hinted at in the following lines And then he drank a Dew /From a convenient Grass / And then hopped sidewise to the Wall/ To let a Beetle pass (Perkins, 995) where the previously predatory scene gives way to one of civility and calm. The duplicity of perception is extended by the phrase Like one in danger, Cautious (Perkins, 995) which may modify either the preceding He stirred his Velvet Head or the following I offered him a Crumb, hence either the bird or the speaker or both (Eberwein 85) and, as such, admits an ambiguity into the poems diction which is foreshadowed by the imagery. This ambiguity is not quite resolved, but merely turned toward an image of transcendent nature in the poems closing lines: Too silver for a seam /Or Butterflies, off Banks of Noon/ Leap, plashless as they swim (Perkins, 995). Whereas poem #214 began with a blatant expression of intoxicated transcendence and ended with an ambiguity of isolation and alienation, poem # 328 begins with a sense of alienation and even violence,but resolves in a harmonious, transcendental uplift of diction and imagery. Obviously, Dickinson aim in her poetry was to represent the duality of human perception and the duality of the natural world which can be resolved in aesthetic expression, but not by methods based solely on rationalism or realism. Works Cited Eberwein, Jane Donahue, ed. An Emily Dickinson Encyclopedia. Westport, CT: Greenwood Press, 1998. Perkins, George; Perkins, Barbara. The American Tradition in Literature 11th Edition 2007

Dell Followed A Hybrid Focus Strategy Commerce Essay

Dell Followed A Hybrid Focus Strategy Commerce Essay Porters theory of generic strategies, the Ansoff Matrix, the strategy clock and the TOWS Matrix are the important tools that are needed to produce strategic options (Proctor, 2000, p 37) (Williamson, et al, 2003, p 78) Based on Porters generic strategies, it can be said that Dell followed a hybrid focus strategy. A hybrid strategy is a combination of both differentiation and cost leadership strategy (Johnson et al, 2008, p.230). Dell is constantly structuring its business to be seen more than a PC business and is focusing on different areas of business such as security, business logistics and applications as well as minimising on its costs as far as possible. Based on the Ansoff matrix, Dell can be said to have adopted market development mainly to encourage growth. Selling directly to customers enable dell to enter market development phase by selling new products through new distribution channels. The strategy is based on selling existing products in new markets by reaping the majority of market share. The Ansoffs will be used to suggest the strategic direction for Dell. By investing in RD can be beneficial to Dell as it can continuously develop new products with the latest technology on the market before its competitors, thereby benefitting from first mover advantage. Its strong brand name can enable Dell to impose insurmountable barriers to its competitors. Moreover, it can expand its customer base and retain its customers. As discussed above, people also want the latest technology, thus there is high opportunity of growth in this market. However, focussing on RD will mean diverging from the direct sales model as innovative products necessitate various channels of distribution to ensure speedy delivery. As a result, RD can move Dell away from its mass customisation which is one of its core competencies. Dell can move into business consulting which may be a good source of revenue streams. The biggest opportunity which Dell can leverage is its efficient value chain. Its efficient value chain enabled it to achieve lot of success and therefore by moving into consulting can further strengthen its reputation. By entering into consulting, it will enter a new market and reach new customers which will help it expand its customer base. However, Dell only has specific knowledge but it is not equipped with the necessary expertise to enter into consulting and serve the market profitably which can tarnish the image of the business in the future. This strategy encourages Dell to return to its core competencies and calls for the company to get back to basics. It pushes the company to improve upon those competencies. The strategic direction can be market development and method here can be strategic alliance and joint ventures. The company can form alliances with consulting companies. This method is good in the sense that it does not require much investment. Dell can reinvigorate on its core competencies and further integrate in the market. Dell can strengthen its core competencies further by including more suppliers, improving its customer service, engaging in more marketing and promotion initiatives and expanding the turnkey solutions. By adopting this strategy, dell can improve its value chain, concentrate on the existing market and expand its customer base. Moreover, this strategy do not require much investment as Dell does not have to reinvent itself and product new products. Dell is dependent on Intel processor gives it limited choice to satisfy all its customers. Therefore, by adding more suppliers, Dell can offer more configuration choices to its customers. The growth of enterprise solutions and service businesses has led to a change in the revenue stream of the business in 2010. Dell therefore can leverage on that important asset by providing more predictable solutions to customers and hence strengthen its position in the market. By following this strategy, dell can continue to maintain its position in the market as a pioneer and differentiate itself from its competitors. The proposed method here can be Strategic Alliances and Organic Development. Therefore, by engaging into alliances, Dell can make use of the resources of its alliances to provide new goods and services to its customers more easily. Using strategic alliances in the existing market will enable Dell to improve and increase its retailing of products. Financial position Dells financial position shows a stellar performance which can be shown by its ratios. Revenues in May 2012 fell below the forecast due to high fall in sales as new technologies tablets and iPad have taken a larger share of the market. Therefore to overcome this gloomy outlook, Dell is diversifying into other line of business so as to remain competitive in the market. This clearly explains its recent waves of international mergers and acquisitions it has taken over the last two years (The New York Times, 2012). Dells profits slid by 47% in the third quarter of 2012. This is because Dells business is considered to be a static one which is tied to the sale of PCs, while consumers want the latest technology. This has led  to the continuous increase in demand for tablets and smartphones which have spurred growth in the market (Bloomberg businessweek, 2012). Dell has recently adopted storage as part of its business. Coupled with that, it is now aligning its storage portfolio to provide non-stop, fluid data solutions. There was an increase in revenue of 16% from 2010 to 2011 mainly due to an improvement in the economy. During a recession, people usually decrease their demand for luxury goods which clearly shows the decline for 2009. The growth of enterprise solutions and service businesses has led to a change in the revenue stream of the business in 2010. There was an increase in revenue from 14.3% in 2009 to 18.7% in 2011. Compared to the poor net income performance in 2010 due to a big fall in revenue, that of 2011 was pretty good. There has been an increase of 84% in net income in 2011 from 2010. This resulted from an increase of 1.6% and 2.5% in profit margin and ROA respectively. The improvement in growth can also be attributed to the increase involvement of Dell in service operation. As a result, Dell continues to invest a lot in its service aspect of business (Part 2, Item 7, Form 10-K, Dell Inc. 2011). Dell has touted an increase in growth mainly from its acquisitions. There was an increase in current assets by $4,776 billion from 2010. This resulted mainly from due to an increase in cash and cash equivalents which represented 4.4% of total assets. Cash and cash equivalents rose mainly due to an increase in revenue and a decrease in cash in investing activities. There was an improvement in fixed asset turnover from 24.3 times in 2010 to 31.5 times in 2011 which shows clearly that Dell has used its fixed assets more effectively to generate revenue. This represents a shift in their revenue streams (Part 1 2, Item 2 8, Form 10-K, Dell Inc. 2011). Both current ratio and quick ratio improved from 2010 to 2011 which shows that Dell managed its assets efficiently so as to maintain a good liquidity position. Due to a rise in retained profits in 2011, equity rise to $2billion. Equity rose from 28.9% in fiscal 2010 to 39.3% in fiscal 2011 mainly due to the purchase of shares and stock price variations. (Part 2, Item 8, Form 10-K, Dell Inc. 2011) Based on the BCG matrix, Dells PC can be classified as a cash cow. Its market continues to expand. To maintain its position as a cash cow, Dell has to come up with products to meet the needs and provide value to its customers. The star can be its server business and needs to be upgraded continuously so as to maintain its position. The question mark can be its service business and to turn it into a star, Dells has to increase its market share in that sector. GE matrix- dell PC can be said in the high segment as it has earned high growth in both the US and other countries by now. Its server business also has earned consistent growth till now. The service business is growing but not as much as that of server and PC business. This sector needs to be developed more so as to have a greater portion of its portfolio. Dells peripheral business which includes printers has significant growth in sales but is facing competition from its competitors hence placing it in the medium growth segment. Evaluating strategic options Strategic options can be evaluated by using assessment of Johnson Scholes (1999) who had put forward three criteria mainly suitability, feasibility and acceptability. Suitability takes into consideration whether the strategic direction chosen by the organisation fit the issues in which the organisation is operating and its appropriateness to the strategic positioning of the organisation, (Johnson Scholes, 2008). To evaluate the feasibility of the strategy, it is necessary to assess the capability of the business in terms of competencies. Concerning the market penetration, it can be said the strategy is feasible in terms of resource deployment. This is because Dell is not doing anything new. It already has a high market share in the industry and is just expanding its customer base. Thus, it does not need extra manpower. Also, by engaging into alliances it has the possibility to use the resources of its alliance. Product development- Focussing on RD to produce new innovative products require a lot of investment and new competencies. This can prove to be costly in the long run. Market development- Dell will have to hire more resources and even employ more staff to monitor the new business and also recruit expertise in this field. As a result, it can be costly. ACCEPTABILITY It is concerned with the future outcomes and it can be measured in terms of risk and return and impact on shareholders. After analysing the financial position of the company, it can be said that Dell has a good performance and though the market and product development needs sufficient investment, the company is well placed to undertake the option. Market penetration- Dell has a high position in the market and thus by adopting this strategy will not need much investment in terms of financial and human resources. After analysing Dells strengths and opportunities, it is found that Dell can adopt this strategy without much risk and can use the resources of its alliances to serve the new market Product development can be quite risky for Dell as it has to invest a lot on RD and also its competitors have already move ahead with innovative products. Hence, its products can fail thereby tarnish its image. Dells return on investment (5 yr avg) is 18.64 compared to that of the industry which is 14.96 (Reuters, 2012). This shows